🧭 Mission

<aside> 💡 Notion Tip: A good mission statement is quick, short, and sticks in people's brains. What purpose are you working toward every day? Here's an example we love from Apple.


To make a contribution to the world by making tools for the mind that advance humankind.

🔭 Vision

<aside> 💡 Notion Tip: A vision statement expresses the long-term aspiration of a company. What change do they want to make in the world? Here's Amazon's first version.


Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discovery anything they want to buy online.

⚖️ Values

<aside> 💡 Notion Tip: It's great to have a set of qualities that define the way you want to work. Here's an example we like from the good folks at Stripe.